Sales playbooks for B2B teams · Edmonton, Alberta
Throughline gives your team a proven playbook that carries a deal from first enquiry to closed won, and makes it work every time, whoever is selling.
Built and run by Paul Bassett
Sound familiar?
If you sell equipment, contracts, services or software to other businesses, what makes or breaks your quarter happens after the first call: the meetings, the follow-ups, the emails and texts.
That isn't a people problem. It's a process problem, and it quietly costs you revenue every quarter.
How it works
Three engagements you can take one at a time. We give you the playbook; you own it.
A written picture of where your deals die and what that costs you a year, in your numbers.
Your playbook, fitted to how your buyers buy, and your team trained to run it.
We stay in the room so the playbook becomes how your team sells, not a binder on a shelf.
What we measure
Pulled from your own system, so you can check them yourself any day of the week. Baselined before we begin, reported every month.
Where deals move, and where they stop.
How long deals sit before they move to the next stage.
What each win is worth, by where the opportunity came from.
Illustrative figures. Every number is segmented by source: inbound enquiries, referrals and account reviews.
Who it's for
If the playbook won't fit your business, we'll tell you on the first call.
Who you're working with
Paul built and runs the Throughline process. He spent five years at Apple, trained on its renowned Steps of Service, and eleven years at Jobber, one of Canada's premier software companies, as it grew to over 100,000 customers.
He has carried a quota as an account executive and account manager, led sellers, and run sales enablement, where the job is making a process work for a whole team rather than closing one deal at a time.
A free thirty-minute call. Walk us through how a deal moves through your business today, and we'll tell you honestly whether Throughline is right for your team.
Book a diagnostic call